I am addicted to novelty. I’ll try anything twice. So, when I heard author/blogger/podcaster/everything-elser Tim Ferriss talk about Exo, a protein bar made using crickets, I had to buy some.
I’ve heard a lot about the virtues of using “cricket flour” (as it’s referred to on the Exo wrappers), about how it’s a sustainable protein that may be the solution the world needs to feed the starving poor and possibly decrease the environmental footprint made by large cattle operations (cow farts be bad for ya nose, and bad for tha Earth). I’m not here to talk about all of that.
What I do know is, no matter how great crickets may be for the future of our planet, people would rather die than eat something they don’t like.
In the following video, I put Exo to the test, tasting three of their savory flavors, “Mediterranean,” “Barbecue,” and “Mango Curry.”
Take a look, and let me know if YOU would try cricket protein in the comments!